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Is It Time To Hire A Real Estate Social Media Manager?

I was reading a recent HomeGain article about the relationship between social networking and SEO, and it made me think about the anxiety many real estate brokers must feel as they work hard to position their company and agents for success in this rapidly evolving online world.

Even though agents have been told that they should be blogging, understanding all of the tools, tricks and systems required for implementing an effective Social Media strategy is an overwhelming challenge that most busy real estate agents simply don’t have enough time for.

However, for a real estate company, building a strong web presence must be a priority if they want to help their agents gain a competitive advantage in the local marketplace.

While there are several DIY trail-blazers that are willing to openly share the process of how they failed their way to success on the web, brokerage owners don’t necessarily have the luxury of being able to test a few Internet Marketing strategies until they get it right.

Agents, support staff, listing clients, landlords…. are all counting on their real estate firm to execute an online agenda that provides measurable results.

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Posted by: Mark Madsen on March 9th, 2011 under Best Practices, HomeGain

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Agents, One Easy Way To Get Free Content For Your Real Estate Blog To Attract First-Time Home Buyers

Maintaining a daily blog content schedule is challenging for full-time real estate agents who dedicate most of their energy to serving the needs of their clients, which is why it’s a good idea to tap the expertise of your local transactional partners for guest posts.

While there are literally thousands of topics real estate agents can blog about that may answer important home buying questions, it’s nearly impossible to publish a complete guide to home ownership without leaning on some of your business partners for a little help.

One of the main benefits of having a comprehensive real estate blog is being able to email quick answers to clients and prospects with a link to an article you’ve written on your own site.

However, as we know, one simple Q&A can easily lead to 10 additional questions as your clients start to realize that every scenario comes with its own unique set of circumstances.

A major frustration many agents have with their lending partners is their lack of communication or timeliness in responding to important questions that may mean the difference between investing a weekend showing homes or waiting a few extra business days for a full underwritten loan approval letter.

The last thing you want is for a client to start searching around the Internet for credit or down payment related answers and then have them end up in another agent’s marketing web. Continue reading this post

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Posted by: Mark Madsen on November 10th, 2010 under Blogging and Social Networking

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