I was reading a recent HomeGain article about the relationship between social networking and SEO, and it made me think about the anxiety many real estate brokers must feel as they work hard to position their company and agents for success in this rapidly evolving online world.
Even though agents have been told that they should be blogging, understanding all of the tools, tricks and systems required for implementing an effective Social Media strategy is an overwhelming challenge that most busy real estate agents simply don’t have enough time for.
However, for a real estate company, building a strong web presence must be a priority if they want to help their agents gain a competitive advantage in the local marketplace.
While there are several DIY trail-blazers that are willing to openly share the process of how they failed their way to success on the web, brokerage owners don’t necessarily have the luxury of being able to test a few Internet Marketing strategies until they get it right.
Agents, support staff, listing clients, landlords…. are all counting on their real estate firm to execute an online agenda that provides measurable results.