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Broker Marketing Webinar Tomorrow 10am

There are a few open slots for tomorrow’s webinar!

broker-marketing-webinarJoin us for an exclusive Professional Education for Real Estate Brokers webinar, titled: “Online Marketing Terms, Tactics, and Tips to Survive”.

Date: Wednesday, October 21, 2009

Time: 10am PST / 1pm EST

Cost: No Charge

This 45 minute online real estate seminar will cover Broker best practices in online marketing to gain business from the growing numbers of online buyers and sellers.

You will learn how to:

  1. Increase your marketing success online.
  2. Determine what online buyers and sellers are seeking (and what they hate!).
  3. Evaluate and differentiate online marketing.
  4. Explain online marketing terminology (such as SEO, SEM, SERP, and SMM). Understand how each term can affect your business.
  5. Increase recruiting, retention and transactions for your office. Continue reading this post

Posted by: Michael Gwynn on October 20th, 2009 under Real Estate Events

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Warnings to Real Estate Investors in 2009

Michael Gwynn is a student of real estate. Although he holds a California Real Estate License and multiple investment properties, Michael is currently immersed in the world of online marketing solutions that connect real estate agents and brokers with home buyers and sellers as the Sales Director at

In today’s world there are many financial casualties associated with the failing real estate market. There are many homeowners who purchased properties and had little knowledge, experience, or insights into the real estate market. But, there were also a number of real estate investors that could have and should have known better. These good investors had experienced bad outcomes with their property purchases because of the lures, pitfalls, and hazards associated with the world of real estate. These lessons are important to learn because there are many new and experienced investors jumping back into real estate in 2009.

Those who do not learn history are destined to repeat it.

There were several factors and causes for these bad outcomes for these good investors. Some were lured by the gains reported in many publications. Others succumbed to the attractive sirens of the real estate Guru’s.

There were those who did not understand the order of purchasing investment property because they purchase equity growth properties before income properties.  Many purchased at the peak of the price points. Other wanted only to stay in their local markets. Miscalculations were made on the costs for holding properties.

The potential issues of holding property were never realistically expected or prepared for by the property purchasers. Methods to truly analyze a real estate market and economy were not effective.  Technology and available information was not used to its best potential. Real estate professionals were seen as the enemy and not used appropriately in the transactions. Many did not understand the cycles involved in real estate. Continue reading this post


Posted by: Michael Gwynn on February 18th, 2009 under Buying or Selling a Home, Market Trends


Are You a Real Estate Professional or Online Business Consumer?

HomeGain is continually reviewing and working to improve our policies, products, and procedures with our current, past, and potential clients.  In doing this, one wise member of our team, Jim Ridley, uncovered a common trait of the agents and brokers who are successfully growing their business. 

This identified success trait comes down to the basic question:  Are You a Real Estate Professional or Online Business Consumer?

HomeGain has found that the Real Estate Professionals are more likely to be successful.  The Online Business Consumer clients have shown to have a higher dissatisfaction and failure rate. This distinction will affect HomeGain’s way of doing business.  I would highly recommend that you should review your business to see where you fall.

This brings up a few questions:

¨       What is the difference Real Estate Professional and an Online Business Consumer?

¨       Can Online Business Consumer agents and brokers become Real Estate Professionals? 

¨       How can this affect your success and allocation of your marketing budget? Continue reading this post


Posted by: Michael Gwynn on January 7th, 2009 under HomeGain, Online Marketing

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Opportunities and Challenges

In everyone’s life we must all face opportunities and challenges. Some focus more on the challenges and others focus on the opportunities.  My recent opportunity and challenge can help you with your opportunities and challenges in this real estate market.  I saw an opportunity to come onboard with HomeGain and use my business development skills to help agents across the country grow their real estate business.


This market is full of many challenges. Do you also see the opportunities? The government is underway with the “bailout” plan and removing the bad debt of the lending institutions. With some of their previous activities curtailed, the lenders will have to make new loans to make money.  This will result in means more qualified Buyers. This is the next opportunity.  Are you ready for this?


Sales in several areas are increasing and foreclosures in some areas are decreasing. This can lead to a more stabilized real estate market with Buyers who are ready to buy and the beginning of the reduction of the foreclosure flow. Real estate professionals should be getting their marketing and internet exposure in place for the next phase of the changing market. Continue reading this post


Posted by: Michael Gwynn on November 4th, 2008 under HomeGain


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