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Using Offline Marketing To Increase Online Lead Conversion

Hey all! This is my first post for HomeGain so go easy on me! I know a lot of readers here are online lead generating superstars so you probably already do a lot of this, but I thought I could share it with those who focus solely online. First a little background.

I am new to online marketing as I really got into it in the winter of 2008. Prior to marketing online, I was 100% into offline marketing, newsletters, post cards, personal thank you notes, and of course getting out of the office to mingle with the locals. I was very successful in this aspect of marketing as I quickly became a top producer. But I started to notice a trend. Buyers were heading online more and more. I knew I needed to up my game and delve into online marketing.

I quickly learned how important it was to give buyers online what they want most, access to listings. As many of you know, IDX is key to generating leads online as well as a website that shows up in search engines either through organic or PPC listings. Over the last couple of years I have been testing a few ways to increase my conversion from leads to actual sales.  Anyways, enough about me, let’s get to the good stuff! Continue reading this post


Posted by: Lisa Udy on April 26th, 2011 under Best Practices


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