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Agent Evaluation Dreaded Mistake or Welcome Opportunity?

Let’s set the scene. You are a REALTOR; you arrive on time for your weekly [broker] sales meeting to be informed you are now going to be evaluated by your client on every transaction.


That’s not all; in addition the evaluation score will be used publically to assist future clients in their selection of your services.

Is this your worst nightmare or your incredible dream come true?

For me it would be both at the same time. I’ve had clients who think I can part the water and others who would never be satisfied even if I sacrificed my first born son, returned 110% of the commission plus physically moved every stick of furniture into or out of the new home!

Giving power directly to the people who may or may not understand the real estate process would be placing it in hands that have the power to do undeserved damage.

I don’t see that happening. Yet, there is strong merit in having a one-on-one evaluation with the customer. Listening to the other side’s expectation and experience undoubtedly can provide valuable insight Continue reading this post


Posted by: Kristal Kraft on March 4th, 2008 under Guest Bloggers


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