Ask HomeGain – September-October 2011 Issue

Q: I am not getting as much communication from consumers with the AgentView program as I would like. What can I do to increase communication?

A: AgentView is a listing upload and blogging platform designed to showcase your business services to online consumers. There are three main features within the account which require regular participation in order for the program to be most effective:

1. Write a professional bio
2. Upload listings
3. Target blogging – blog about real estate information from your local market area.

The exclusive ZIP code that you sign up for can attract consumers, establish a connection and build credibility. HomeGain has taken steps to make sure that your ZIP code is 100% exclusive. Not only will you not have to compete with other agents, but the entire page is free from competing advertisements. Your content is also SEO-friendly, which gives you optimal opportunity to be found on the Internet by local consumers.

What does “regular basis” mean for blogging? The best practice for blogging is to publish a new blog post at least once or twice a week. The more content you write, the more online consumers will see you as a resource for information in your market.

HomeGain also provides you, as an AgentView subscriber, with a toll-free number which will prompt a consumer to contact you. A consumer can also send a secure email directly from HomeGain.com as they view your information. You are encouraged to take advantage of these features. Both a telephone call or an email from a consumer should be considered hot leads. If the consumer requests a CMA, that is another form of lead which AgentView can generate.

Overall, AgentView requires the agent’s consistent participation in order to be successful and to generate inquiries from consumers. If you need any assistance with AgentView, feel free to contact HomeGain Client Services by dialing (866) 512-7918, or send an email to agent@homegain.com.