Ask HomeGain – November/December Issue

Q: I recently noticed the new “Agent Video” feature for my AgentEvaluator® and AgentView subscriptions and wanted to know if HomeGain has any best practices or tips for making my Intro-video?

A: The Agent Video feature is a great way to build rapport with your prospects on AgentEvaluator and AgentView! Having a video makes your work stand out from the crowd, and creates a more dynamic and enjoyable presentation for everyone who sees it. Here are our recommendations for making the most out of the tool:

1. Make the video about you – who you are, what you’re passionate about, what got you into real estate, what do you enjoy about it? Stay away from using impersonal things like company commercials, or sales oriented language.
2. Have adequate lighting – nothing is more annoying than watching a dimly lit video for the consumer! Make sure they can see your face, and remember to be comfortable and smile!
3. Keep the wind off of the microphone – save yourself headaches by avoiding areas with a lot of wind, as this can diminish the sound quality (and presentation value) of your video dramatically.

Remember: your video is a way for people to get a better feel for who you are, and what it might be like to work together. Speak to your audience as if you were meeting them for the first time, face to face – and you’ll be sure to win them over!