Ask HomeGain – March/April Issue

Q: I am not getting as much communication from consumers with the AgentView program as I want. Do you have any suggestions?

A: AgentView is a listing upload and blogging platform designed to showcase the agent and her or his business services to online consumers. There are three main areas within the agent’s account which require the agent’s regular participation:

1) writing a professional bio

2) uploading listings

3) blogging

The simple answer is that, the program is designed for agents to use it on a regular basis. If the three main areas listed above do not receive the agent’s attention on a regular basis, then the program may not be as effective.

AgentView displays all of the agent’s content to consumers who inquire about the exclusive ZIP code, which attracts consumers, establishes a connection and builds credibility. The content is SEO-friendly, which gives the agent optimal opportunity to be found on the Internet by local consumers. It is also displayed in an exclusive and ad free environment that better ensures that your content will be paid the proper attention.

What does “regular basis” mean for blogging? The best practice for blogging is to publish a new blog post at least once or twice a week. Get more answers under Frequently Asked Questions in your HomeGain Resource Center, and read Blog School Lessons.

HomeGain also provides each AgentView subscriber with a toll-free number which will prompt a consumer to contact the agent. A consumer can also send a secure email directly to the agent from HomeGain.com as they view the agent’s information. HomeGain encourages agents to take advantage of this feature.

Both a telephone call or an email from a consumer should be considered hot leads. If the consumer requests a CMA, that is another form of lead which AgentView can generate.

HomeGain offers support to agents when it comes to writing their professional bio or a blog post. HomeGain will also assist the agent in uploading their listings or those of another agent in their brokerage.

Remember that your content (listings, blog and profile) are displayed in an exclusive and ad free environment that better ensures that your content will be paid the proper attention.

Overall, AgentView requires the agent’s consistent participation in order to be successful and to generate inquiries from consumers. If you need assistance with AgentView, contact HomeGain Client Services and speak with your dedicated Account Manager by dialing (866) 512-7918 or send an email.