This month‚Äôs featured real estate agent in our Agent Success Newsletter is Sharon Detrick or RE/MAX Suburban Northwest in Houston, TX.
Here‚Äôs the feature story:
In less than five months this year, Sharon has already closed 5 home deals with AgentEvaluator homebuyers compared with two deals in 2007.
Why the difference?
After adding in references to her proposals that she sends to potential clients, she‚Äôs been experiencing a higher response and interest level from those consumers in her services.
Although it varies year to year (she‚Äôs been a HomeGain AgentEvaluator member since 1999) she‚Äôs definitely seen an increase since having added the references.
‚ÄúI was hesitant to add in references because I didn‚Äôt see the value,‚ÄĚ stated Sharon. ‚ÄúObviously nobody is going to put in a negative reference, but apparently consumers really do want to see what others say about you ‚Äď and know that real live people have had positive experiences with you as their agent.‚ÄĚ
Sharon has always personalized her proposals ‚Äď knowing that sometimes she‚Äôs the only one to do so, and that it‚Äôs extremely important to consumers, it gives her an advantage.
‚ÄúMy writing reflects the way I speak,‚ÄĚ she continued. ‚ÄúFor example, in one of my proposals I said that ‚ÄėI like to shop with other people‚Äôs money‚Äô.‚ÄĚ
Personality and candor have also played a large part in her success with HomeGain consumers as well as in real estate in general.
‚ÄúI love to make it fun for consumers, and give them a pleasant experience,‚ÄĚ Sharon stated. ‚ÄúI tell jokes and funny stories while we house hunt. I‚Äôm also very candid. I tell people straight out that I won‚Äôt be insulted if they don‚Äôt like a house. I‚Äôm not a used car salesman. I work for my clients, not the house.‚ÄĚ
Having been with HomeGain for eight of her 11 years in real estate and a Gold Club agent, she likes the exposure to people, and feels that consumers who come through AgentEvaluator are higher quality than some of the other services she‚Äôs tried.
‚ÄúHomeGain consumers are more serious and ready to get started,‚ÄĚ Sharon stated. ‚ÄúI especially like the way it puts me in touch with people from out of town.‚ÄĚ
‚ÄúHomeGain is the gravy on my bread and butter. Real estate is a funny industry. It‚Äôs either feast or famine. Agents have to do what they can to stay busy and get the right kind of business. HomeGain helps me do that.‚ÄĚ
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