I got my Real Estate license while still in corporate sales. My wife was already selling Real Estate and as is my custom when I start something new – I read books about my new profession.
At the top of my list was the Millionaire Real Estate Agent by Gary Keller and number 2 was a book called Real Estate Rainmaker: Guide to Online Marketing by Dan Gooder Richard. As it turned out, I couldn’t have picked any better books to start my career.
Quest for Online Presence in Real Estate
As I started my quest to learn how I could create a presence online, I soon realized that it was going to take some time to rank a website well enough in the search engines to make a difference in our business.
We did start a website but no one knew how to find it unless we told them directly. This is about when I stumbled upon HomeGain.
I set up an account with several ZIP codes in my area for my wife (with the AgentEvaluator™ program) because I had not officially started into Real Estate yet.
As my wife became successful in Real Estate (Rookie of the Year for the Columbus Board of Realtors®), I began to feel as though I could give up my job and start in Real Estate. So I resigned my job and became a full time Realtor®. (See our caricature shown here!)
Because I believed the “Millionaire Real Estate Agent” book and that leads were the most important thing and because I believed in the concept that the internet was the best place to find those leads.
I felt that the HomeGain system I had originally set up for my wife would be a good place to start.
Well almost as a sign – I got a lead on Sunday from HomeGain and responded to the potential client. On Tuesday I had my first listing appointment and got the listing. On Thursday I got a contract on the home and within 30 days had closed my first sale.
(This is a true story!)
As you can imagine – I was hooked!
I am not sure that I have had a listing and sale that was that easy since then. We have since had several years with HomeGain and used several programs including BuyerLink and AgentEvaluator.
I cannot think of a better way for a new agent (or seasoned Realtor® looking for a new lead source) to get started – than with HomeGain. It is my contention that the first thing a Realtor must figure out is how they will find leads.
If you don’t have leads – nothing else you do matters.
HomeGain taught me how to draw potential clients on the internet and convert them. These are skills that I still use as I combine HomeGain with my own ColumbusHomeShow.com website.
Stay tuned for my next blog posts where I’ll give more details about my experiences with the BuyerLink and AgentEvaluator programs.