Agent Success Newsletter – February

Posted by: Jessica Gopalakrishnan on February 20th, 2008


“The Power of Persuasion”

In this month’s Agent Success Newsletter, HomeGain is pleased to recognize Leonard Klein of Schweppe Burgdorff ERA in Montclair, NJ for his excellence in salesmanship and persuasion. With home sales slow in many markets, the following testimonial from Leonard’s client may provide powerful insight into the challenges of working with today’s home sellers.

The home seller’s testimonial is as follows:

“Right off the bat, Lenny impressed us with his professionalism and quickly gained our trust. He advised us wisely about what work needed to be done and to increase the value of our home, and once the house was ready for showings, Lenny came in (proverbial guns ablazing) with some mind boggling advice to list our house a bit lower than we hoped to sell for. His theory was that the lower price would generate increased interest among buyers. We threw caution to the wind and trusted his advice.

Once word got out in the neighborhood about the asking price of our home, several neighbors approached us and told us we were crazy. Truth be told, we started to doubt the decision as well. However, we didn’t have much time to entertain our thoughts because within four days of listing our home, we received multiple offers. Ultimately, we accepted an offer for $21k over the asking price with only six days on the market ($11k more than we wanted to list it for in the first place).

Lenny is the kind of Realtor you want on your side. He’s a true salesman, but with added bonus of integrity, intelligence, and, the most memorable of all, a terrific personality complete with an unmatched sense of humor. Whenever Lenny was around, no matter how stressful the pressures of moving can become, he always made us laugh.

We can’t write a letter about Lenny without also pointing out how much we appreciate his continued efforts to stay in touch with us. We appreciate every card, note and email he sends.”

Paul and Melissa Skabich
January 11, 2008

Leonard Klein has been a HomeGain AgentEvaluator member for over eight years. He stated: “The longer I’ve been a member, the more business I’ve gotten through them. I think HomeGain is a great tool for real estate agents and for clients (consumers), as well, because they do not have to give up their anonymity and can choose whether they respond to an agent (proposal) or not.”

Leonard’s achievements and recognitions: NJAR Circle of Excellence Award 2007, 2006, 2005, 2003; President’s Club 2006, 2005; ERA Beyond Excellence Award 2006, 2005; USAA Agent of the Year 2004, 2002.



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