A 7-year Lasting Impression

Posted by: Jessica Gopalakrishnan on November 15th, 2007

Seven years after sending a potential Annapolis, MD client a proposal to help him sell his home, Mona LaCovey received a call to get started with the transaction!


Here’s how the story goes:

In 2000 Mr. Chatterton started planning to sell his home. He began his search for a real estate agent online, opting to use HomeGain’s Find a Realtor® service.

Mona LaCovey responded to Mr. Chatterton with a personalized proposal outlining her services and addressing his needs and questions.

Although Mr. Chatterton decided to not sell his home then, with his retirement in 2007, he remembered Mona and called her up.

They closed on the house September 28, 2007.

“I can’t say I even remember sending the proposal to Mr. Chatterton that long ago,” chuckled Mona. “It speaks to the personalization that I put into my proposals. I must have made a good impression on him!”

With 20 years experience in real estate, Mona sees a good percentage of her business come from personal referrals alone.

“I’m committed to servicing people, and to helping people achieve their dreams and goals,” stated Mona. “My clients know that I care, and they are more than happy to tell their friends, neighbors and family members about me.”

Her business cannot thrive on referrals alone, so she turns to her marketing strategies, which includes a mix of online and offline techniques.

“In my area, I do well with mailing out flyers and other offline marketing. I also depend on the HomeGain home buyer and home seller leads I get with AgentEvaluator.”

An AgentEvaluator member for over seven years, Mona has built a system of reaching potential new clients online by immediately contacting them in person either via phone or in person.

“Online lead generation is an effective marketing tool, and I’m obviously able to make a lasting impression, as with the Mr. Chatterton instance, but in order to close deals, you need personal interaction.”

Mona LaCovey CRS, ABR, GRI Associate Broker
Hall of Fame & Chairman Club Member



One Response on “A 7-year Lasting Impression”

Idaho Land

Great success story. Thank you for sharing some of your strategies. You’re right, customer service and personal contact make lasting impressions on potential customers.

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