ActiveRain Agents Take Heed of Linda’s Dirty Little Secrets

Posted by Jessica Gopalakrishnan on Mar 10, 2008

Linda Davis’ combined comments from her 2 part blog posts, “My Dirty Little Secrets”, on ActiveRain totals to an impressive 234!

She’s honest and frank and voices a side that I’m certain a lot of other agents feel as well.

In Linda’s part 1 ActiveRain blog post she reveals that she still sends out postcards and a newsletter. She doesn’t feel guilty for licking stamps versus sending out drip marketing emails, because her clients respond to her and would lose 40% of her business if she stopped.

Her part 2 blog post reveals that she uses HomeGain’s BuyerLink program, which has been responsible for an extra 25 sales a year for her team for the past few years.

Here are some comments generated by ActiveRain readers:

“Thanks for sharing! I’ve been paying about $0.75 – $1.00 per click on Google AdWords to drive potential buyers / sellers to my website, so I think I may give that a rest for a few months and give HomeGain a try.”

“Wow, thanks for sharing your secret. We’ve read negative things about Home Gain [lead aggregators] so hadn’t really looked into it. There’s no shame in paying for leads though, especially if it works that well!”

“I say, if that works for you then you should use it. I know some people will get really excited about it, but if it adds 25 more deals to your bottom line, laugh all the way to the bank.”

“Linda if you say it works then I believe it.”

“Hmm, perhaps this will give me cause to rethink some of my positions on lead aggregators, or some of them anyway. 25 sales – certainly gives one cause to pause…...”

Linda Davis is a HomeGain Blog contributor, posting her first article a couple weeks ago titled, “Building the Pipeline with HomeGain’s BuyerLink”.

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