Archive for April, 2011

Using Offline Marketing To Increase Online Lead Conversion

Hey all! This is my first post for HomeGain so go easy on me! I know a lot of readers here are online lead generating superstars so you probably already do a lot of this, but I thought I could share it with those who focus solely online. First a little background.

I am new to online marketing as I really got into it in the winter of 2008. Prior to marketing online, I was 100% into offline marketing, newsletters, post cards, personal thank you notes, and of course getting out of the office to mingle with the locals. I was very successful in this aspect of marketing as I quickly became a top producer. But I started to notice a trend. Buyers were heading online more and more. I knew I needed to up my game and delve into online marketing.

I quickly learned how important it was to give buyers online what they want most, access to listings. As many of you know, IDX is key to generating leads online as well as a website that shows up in search engines either through organic or PPC listings. Over the last couple of years I have been testing a few ways to increase my conversion from leads to actual sales.  Anyways, enough about me, let’s get to the good stuff! Continue reading this post

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Posted by: Lisa Udy on April 26th, 2011 under Best Practices

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Another Year, Another Anniversary!

True story….on the way up to the office this morning, a nice lady held the elevator for me and asked which floor I was headed to. It turns out we were both going to the same floor and she is one of our neighbors. She said to me, “You must be from HomeGain. Wow, you guys are still around huh?”

I replied, “Yes we are still around and in fact, it’s HomeGain’s 12th anniversary today!”

There’s a slight chance I may not have said those exact words, but it really is our anniversary today. Thank you to all of our members and employees for your hard work this past year!

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Posted by: HG Blog Admin on April 26th, 2011 under HomeGain

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HomeGain Releases 1st Quarter 2011 North Carolina Home Values Survey Results

Forty-two percent of North Carolina real estate professionals expect home prices to rise in the coming six months; forty two percent expect them to remain the same

Last month, HomeGain, one of the first companies to provide free instant home valuations online, released the results of our first quarter 2011 nationwide home values survey of over 750 HomeGain current and former members and 1600 home owners. The survey asked their opinions on home prices and what they thought of President Obama’s performance as President. On this real estate blog we published the 1st quarter 2011 national results as well as the complete 1st quarter 2011 regional results, including commentary from real estate agents and brokers.

Earlier this month we released the  California 1st quarter 2011 home values survey data and the Florida 1st quarter 2011 home values survey data, the 1st quarter 2011 Texas home prices survey data , the 1st quarter 2011 New York home prices survey data, the first quarter 2011 New Jersey home values survey data, the Illinois first quarter 2011 home values survey data and the Virginia first quarter 2011 home prices survey data. In the coming days we will be releasing home values survey data from  Arizona, Colorado, Georgia, Nevada, Pennsylvania, Massachusetts and other states.

Today we are releasing the North Carolina home prices survey results.

Set forth below is the first quarter 2011 real estate professional and home owner North Carolina home prices survey data along with the fourth  quarter 2010 real estate professional survey data and the first quarter 2011 national home prices survey data: (click on each question to see complete results):


  1. Have home prices increased, decreased or stayed the same in the last year?
  2. On average, what do homeowners believe that their home is worth?
  3. How do buyers feel that homes for sale are priced?
  4. What is the average difference in price between what sellers believe their home to be worth and the amount at which the home gets listed?
  5. What is the average difference in price between what a home is listed at and what a home sells for?
  6. In the next six months, will the values of homes in your market increase, decrease or stay the same?
  7. What percentage of homes for sale are foreclosures in your area?
  8. What is the average home price in your area?
  9. What percentage of your clients are first-time buyers?
  10. How do you think Barack Obama is performing in his role as President?

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Posted by: Louis Cammarosano on April 25th, 2011 under Home Prices, Home Values, Home Values Surveys, HomeGain, Polls, Regional

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Real Estate Radio With Louis Cammarosano 4/11/11

On Monday April 11, 2011, Louis Cammarosano, General Manager of HomeGain, was a guest on the Real Estate Radio show on The Big Talker 1580 AM, hosted by Ryan Sloper.

Listen to highlights of the show!

Part 1

Ryan and Louis discuss the direction of interest rates and inflation, the reluctance of the Fed to recognize the inflation threat, the impact of foreign countries raising their interest rates to combat inflation; the  Fed’s Vice Chairman Janis Yellen’s view that inflation and the rise of commodities won’t impact the “recovery”, blaming rising global demand and disruptions of supply,not the easy money policy of the Fed;encouraging consumer confidence so they borrow more money to buy things they don’t need to stimulate the economy, loan officer compensation, banks’ use of Fed loans and banks’ preference of  trading operations over mortgage lending; credit squeeze; increased lending standards;the advantage of getting a low interest loan now before interest rates and inflation rates rise;the problems with Fannie Mae and Freddie Mac;the Democrats, Republicans and President avoid a government shutdown and what might have happened if it did;the $10′s of billions of dollars saved in light of a $1.3 trillion defecit;the disconnect between buyers and sellers article in the Chicago Tribune ;the HomeGain first quarter 2011 home values survey; the value of a quality Realtor in buying and selling a home;the HomeGain FSBO vs. REALTOR survey

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Posted by: HG Blog Admin on April 24th, 2011 under HomeGain, HomeGain on Real Estate Radio, Louis Cammarosano on Real Estate Radio

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HomeGain Releases 1st Quarter 2011 Virginia Home Values Survey Results

Forty one percent of Virginia real estate professionals expect home prices to rise in the coming six months

Last month, HomeGain, one of the first companies to provide free instant home valuations online, released the results of our first quarter 2011 nationwide home values survey of over 750 HomeGain current and former members and 1600 home owners. The survey asked their opinions on home prices and what they thought of President Obama’s performance as President. On this real estate blog we published the 1st quarter 2011 national results as well as the complete 1st quarter 2011 regional results, including commentary from real estate agents and brokers.

Earlier this month we released the  California 1st quarter 2011 home values survey data and the Florida 1st quarter 2011 home values survey data, the 1st quarter 2011 Texas home prices survey data , the 1st quarter 2011 New York home prices survey data, the first quarter 2011 New Jersey home values survey data and the Illinois first quarter 2011 home values survey data.    In the coming days we will be releasing home values survey data from,  Arizona, North Carolina, Colorado, Georgia, Nevada, Pennsylvania, Massachusetts and other states.

Today we are releasing the Virginia home prices survey results today.

Set forth below is the first quarter 2011 real estate professional and home owner Virginia home prices survey data along with the fourth  quarter 2010 real estate professional survey data and the first quarter 2011 national home prices survey data: (click on each question to see complete results):


  1. Have home prices increased, decreased or stayed the same in the last year?
  2. On average, what do homeowners believe that their home is worth?
  3. How do buyers feel that homes for sale are priced?
  4. What is the average difference in price between what sellers believe their home to be worth and the amount at which the home gets listed?
  5. What is the average difference in price between what a home is listed at and what a home sells for?
  6. In the next six months, will the values of homes in your market increase, decrease or stay the same?
  7. What percentage of homes for sale are foreclosures in your area?
  8. What is the average home price in your area?
  9. What percentage of your clients are first-time buyers?
  10. How do you think Barack Obama is performing in his role as President?

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Posted by: Louis Cammarosano on April 22nd, 2011 under Home Prices, Home Values, Home Values Surveys, HomeGain, Polls, Regional

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HomeGain Releases 1st Quarter 2011 Illinois Home Values Survey Results

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Fifty-Seven Percent of Illinois Real Estate Professionals Predict Home Values Will Decline in the Coming Six Months

Last month, HomeGain, one of the first companies to provide free instant home valuations online, released the results of our first quarter 2011 nationwide home values survey of over 750 HomeGain current and former members and 1600 home owners. The survey asked their opinions on home prices and what they thought of President Obama’s performance as President. On this real estate blog we published the 1st quarter 2011 national results as well as the complete 1st quarter 2011 regional results, including commentary from real estate agents and brokers.

Earlier this month we released the  California 1st quarter 2011 home values survey data and the Florida 1st quarter 2011 home values survey data, the 1st quarter 2011 Texas home prices survey data , the 1st quarter 2011 New York home prices survey data and the first quarter 2011 New Jersey home values survey data.  In the coming days we will be releasing home values survey data from,  Arizona, Virginia, North Carolina, Colorado, Georgia, Nevada, Pennsylvania, Massachusetts and other states.

Today we are publishing the Illinois home prices survey data..

Set forth below is the first quarter 2011 real estate professional and home owner Illinois home prices survey data along with the fourth  quarter 2010 real estate professional survey data and the first quarter 2011 national home prices survey data: (click on each question to see complete results):

  1. Have home prices increased, decreased or stayed the same in the last year?
  2. On average, what do homeowners believe that their home is worth?
  3. How do buyers feel that homes for sale are priced?
  4. What is the average difference in price between what sellers believe their home to be worth and the amount at which the home gets listed?
  5. What is the average difference in price between what a home is listed at and what a home sells for?
  6. In the next six months, will the values of homes in your market increase, decrease or stay the same?
  7. What percentage of homes for sale are foreclosures in your area?
  8. What is the average home price in your area?
  9. What percentage of your clients are first-time buyers?
  10. How do you think Barack Obama is performing in his role as President?

Continue reading this post

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Posted by: Louis Cammarosano on April 21st, 2011 under Home Prices, Home Values, Home Values Surveys, HomeGain, Polls, Regional

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