Archive for May, 2010

Top 10 Most Effective Real Estate Marketing Strategies (August 2010)

Referrals remain in top spot; YouTube and video sites bump blogging from last place; Agents get lower results from print marketing toward end of year

Announcing the results of the HomeGain Realtor® Marketing Preferences Survey reflective of cumulative data from May and August surveys.

Based on responses from over 1,200 real estate agents and brokers nationwide, the results show a large dependence on referrals for acquiring new clients, with a cumulative overall score of 8.9 out of a possible 10 for effectiveness, which is slightly higher than Realtors indicated in the December-February HomeGain Realtor Marketing Survey.

Leads from their brokers and events, which includes open houses and fairs, are considered the next two most effective marketing strategies, replacing featured listings and email campaigns as indicated in the December-February survey.

Postcards and mailers were bumped from the fourth rank in the December-February survey to sixth, but for August results alone, it was scored as the eighth most effective strategy. Print ads were bumped off the list as a most effective marketing tactic, but listed as their ninth top marketing objective.

Survey results show a substantial decline in agents’ marketing results with blogging (moving from the fifth spot to eleventh spot since February), but an increase in social networking, which includes Facebook, Twitter, MySpace and LinkedIn, particularly with Facebook.

Agents’ opinion of how effective getting leads from their brokers was scored 6.0 in the May HomeGain Realtor Marketing Survey and decreased to 5.5 in August. Similarly, agents scored the effectiveness of participating in real estate focused events a 5.3 in May and only 4.7 in August.

Four least effective strategies and marketing objectives that did not make either top 10 list, from highest to lowest score, are blogging, outdoor ads, pay per click and banner ads.

Top 10 Effective Marketing Strategies for Realtors:

  1. Referrals (Total score of 8.9 out of 10)
  2. Leads From Your Broker (5.7)
  3. Events (5.0)
  4. Featured Listings (4.7)
  5. Email Campaigns (4.6)
  6. Postcards/Mailers (4.5)
  7. Craigslist (4.3)
  8. Social Networking (4.3)
  9. Online Lead Generation Services (4.3)
  10. YouTube / Video Sites (3.8)

(Cumulative Averages, 1=least effective/10 most effective)

Top 10 Marketing Objectives for Realtors in 2010:

  1. Referrals (8.8 out of 10)
  2. Leads From Your Broker (6.0)
  3. Events (5.7)
  4. Email Campaigns (5.3)
  5. Craigslist (5.0)
  6. Postcards/Mailers (5.0)
  7. Social Networking (4.9)
  8. Featured Listings (4.9)
  9. Print Ads (4.2)
  10. Online Lead Generation Services (4.0)

(Cumulative Averages, 1=least likely to use/10 most likely to use)

Surveyed agents indicated that they will continue to focus on referrals as their leading marketing strategy for the remainder of 2010, followed by leads from their brokers, events and email campaigns respectively. Craigslist moves up to the fifth top objective, and featured listings moves down from the fourth to the eighth top objective.

Cumulative averages are based on two surveys conducted in March and August 2010.

HomeGain conducts regular surveys of Realtors, including the HomeGain Home Improvement Survey, a quarterly HomeGain Home Prices Survey, and a Green Home Improvement Survey. The 2010 fourth quarter HomeGain Home Prices Survey results will be announced next month.

HomeGain’s AgentView online marketing program provides real estate agents with several of the top 10 most effective marketing practices for reaching potential home buyers and sellers in an all-in-one, exclusive and ad-free platform.

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Posted by: Jessica Gopalakrishnan on May 30th, 2010 under HomeGain Surveys, Polls

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Top 10 Most Effective Real Estate Marketing Strategies (May 2010)

How effective are the different marketing options out there for you as a real estate professional? What are other Realtors spending money and time on that you aren’t…but perhaps should be?

Over 600 real estate agents and brokers completed the HomeGain Realtor Marketing Survey this month, giving us insight into this year’s top marketing strategies for acquiring new business.

Top 10 Effective Marketing Strategies for Realtors*:

  1. Referrals (Scored 8.9 out of a possible 10)
  2. Leads From Broker (6.0)
  3. Events (Open Houses, Fairs, etc.) (5.3)
  4. Featured Listings (5.0)
  5. Email Campaigns (4.7)
  6. Postcards/Mailers (4.6)
  7. Social Networking (4.3)
  8. Craigslist (4.2)
  9. Online Lead Generation Services (4.1)
  10. Print Ads (4.0)

* (1 = Least Effective /10 = Most Effective; Final scores are rounded up or down)

Surveyed agents indicated that they think referrals is the most effective strategy for acquiring new clients, with a score of 8.9 out of a possible 10 for effectiveness, compared to 8.7 earlier this year. Similarly, they also indicated that they will continue to focus on referrals as their leading marketing strategy for the remainder of 2010.

The next two most effective strategies were new additions to the survey results — Leads from the broker and events, which includes open houses, fairs, etc. Craigslist was also a new addition not seen on the previous two surveys.

The survey revealed the lowest most effective marketing strategies, in order: Craigslist, online lead generation services and print ads.

Five marketing strategies that did not make the top 10 most effective marketing strategies list, in order of score highest to lowest were: outdoor ads (4.0), YouTube / video sites (3.8), blogging (3.6), banner ads (3.4), and pay per click (3.1).

2010 Marketing Goals

Surveyed agents indicated that they would like to focus on top marketing strategies — referrals, leads from their brokers, and participate in more real estate focused events.

Top 10 Marketing Objectives for Realtors in 2010**:

  1. Referrals (Scored 8.8 out of 10, most likely to use)
  2. Leads From Broker (6.2)
  3. Events (5.8)
  4. Email Campaigns (5.4)
  5. Postcards/Mailers (5.0)
  6. Featured Listings (5.1)
  7. Social Networking (4.8)
  8. Craigslist (4.8)
  9. Print Ads (4.6)
  10. YouTube / Video Sites (3.7)

**(Cumulative Averages, 1 = Least Likely to Use / 10 = Most Likely to Use)

Five marketing methods that did not make Realtors’ top marketing objectives for 2010, in order of score highest to lowest: online lead generation (3.6), blogging (3.6), banner ads (3.4), outdoor advertising (2.7), and pay per click (2.3).

HomeGain conducts regular surveys of Realtors, including the HomeGain Home Improvement Survey and the quarterly HomeGain Home Prices Survey. The 2010 1st quarter HomeGain Home Prices Survey results will be announced in two weeks.

HomeGain’s AgentEvaluator marketing program helps Realtors build their referral pipeline.

AgentView online marketing program provides real estate agents with several of the top 10 most effective marketing practices for reaching potential new home buyers and sellers in an all-in-one, exclusive and ad-free platform.

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Posted by: Jessica Gopalakrishnan on May 30th, 2010 under HomeGain Surveys, Online Marketing, Polls

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Max Searching For Memorial Weekend BBQs

The weather forecast looks good for this weekend in many states, and Max the HomeGain Gorilla loves to attend barbecues! He’s searching for homes to visit as part of the HomeGain “Share The Smiles” campaign, so…bbq_max

If you are a real estate agent or broker who has a Max Gorilla already, take a photo of him with you at your Memorial Weekend BBQ and email it to us so we can post to the Max Photo Gallery.

Don’t forget to include your contact info so we can credit your account with 25 Max Points!

Or upload the photo to the HomeGain Fan Page on Facebook.

If you are someone who has found a Realtor through HomeGain who helped you buy or sell a home, send us a photo of you at your home this weekend and we’ll send you a Max Gorilla!

Remember to tell us who your Realtor is, your name and city/state (maybe even a short story, too) so we can post your photo on the Share The Smiles page.

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Posted by: Jessica Gopalakrishnan on May 27th, 2010 under Max

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Agent Success Newsletter – May/June 2010 Issue

homegain-agent-success-newsletter

Today HomeGain emailed out its May/June 2010 newsletter for real estate agents, called “Agent Success Newsletter“.

The digital real estate newsletter included:

  • Feature Story: We announced our new awards club called the “BuyerLink™ Winner Circle”, which recognizes real estate agents who are members of BuyerLink. Collectively, the six initial latest-news-real-estate-newslettermembers to be inducted have experienced over 1,000% return on investment! Who are the 6 agents?
  • Agent Question of the Month: “When I send out Buyer proposals through AgentEvaluator®, I want to include listings which might interest the home buyer. Can I do that?” Get answer
  • Agent Quotes – Featured agent quote comes from Cheryl Talbot, Rose & Womble Realty in Virginia:
    HomeGain has made a big difference in my business overall. I have found a great deal of satisfaction in the results. I just wish I had started sooner than I did. I believe you are the ‘Best in the Business’ as far as a lead generation program is concerned. Thank you for making a difference in my business and keep sending those great leads!“ 
    Email us your own quote
    . Or read more HomeGain reviews from real estate agents and brokers.agent-blogging-network-homegain_logo
  • Agent Blogging Network: In addition to the Top 5 Blog Posts (from the HomeGain Blog), this month we also started featuring Agent Blogs from AgentView agent members, who are part of the HomeGain Agent Blogging Network.
  • HomeGain News: HomeGain celebrated its 11th anniversary on April 26.

AgentEvaluator® Agent Member Clubs: HomeGain added 13 real estate agent members of AgentEvaluator® across nine states into its commissions-based awards clubs.

  • Agent Success Awards: We congratulated the newest AgentEvaluator Platinum Club, Gold Club and Silver Club members (11 real estate agents inducted).

Sign up here to receive HomeGain’s FREE Agent Success Newsletter

Read past real estate newsletters

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Posted by: Jessica Gopalakrishnan on May 25th, 2010 under Agent Success Newsletters

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Apartment Vacancy Rates Decline In The First Quarter

A Glass Half Full

Vacancy rates for all apartment buildings with 5 units or more declined to 12.1% from 12.5% in the previous quarter, according a National Multi-Housing Council (NMHC). The national vacancy rate dropped to 7.2% from the prior quarters 8.2%, the lowest level for first quarter vacancy rates since late 2008. Local markets point to the South and West being the weakest rental nar-researchmarkets with while the Northeast had the lowest vacancy rate, coming in at 5%.

Rent Rates

Although effective rent fell by 2.3% over last year, it was more than half the 5.6% decline of 2009. Rent declines have not only slowed but have finally reversed. The chart above points to the early beginnings of a reversal in trend. But investment properties will depend on a stronger rebound. We’ll need to see significant job growth to support a continuing rent rate recovery.

Longer Term Prospects look strong: Continue reading this post

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Posted by: Howard Sobel on May 24th, 2010 under Market Trends

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Have you sent a thank you note today?

In the age of technology, isn’t it nice to receive a card in the mail? It is much more memorable than receiving an email or a text message. The person who sent it took the time to write the note, put a stamp on it, and put it in the mail. It gives me a warm and fuzzy feeling to know someone cares about me that much.

Wouldn’t it be a nice gesture to send a thank you card to a client, business associate, or even a prospective client?

Here are some ideas:mail-thank-you-card

  • Thank a fellow Realtor for selling one of your listings.
  • Thank a mortgage broker for a job well done.
  • Thank a prospect who just signed up for IDX on your website.
  • Thank a prospect that took the time to call you.
  • Thank a home seller for listing with you.
  • Thanks for a referral.
  • Thank a potential home buyer after showing them properties.
  • Thank a prospect for filling out a CMA form on your website.
  • Thank a friend request on Facebook.
  • Thank a prospective seller after a listing appointment.
  • Thank every open house attendee.

You get the idea. Try to send out 5 cards or notes per day and see what kind of response you get. I think you will be pleased. Soon you will think of more and more fun occasions to send cards.

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Posted by: Heather Lawson on May 21st, 2010 under Best Practices

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