Max the HomeGain gorilla arrived by mail over the weekend and we had a long discussion about lead management.
He carried on and on about orange being consumers’ favorite color, even tried to talk me into using an orange font color to write this, but one thing he said that really hit home is that consumers don’t like to be pushed.
It might seem odd that a gorilla is concerned about pushing, but he has a point.
I don’t like to be pushed.
From what I’ve learned about “systems” if you push the system to get what you want, the system pushes back, until you find the right leverage to get results. In this case, if an agent pushes his lead management system to get immediate results, the system pushes back.
Leads are set up to receive information and then, in their own time, act on that information and hopefully use your services. I believe consumers look at a company like HomeGain as Continue reading this post