Archive for November, 2007

Ignorance Is Bliss

I’ve been hearing so much bad news about the real estate market every day – it’s on TV, the radio, the newspaper – everywhere you look.

Naturally, since we’re in the real estate business, we’re very sensitive to any news on our profession. Whenever I hear real estate mentioned, my ears prick up.

Well, I’ve decided to do something about the bad news – I’m ignoring it. I don’t pay any attention to the real estate stories any more. I’m tired of hearing of all of the trouble in the real estate market. Instead, I’m maintaining a positive attitude and going about business as usual – assuming that the real estate market is great – and guess what? BUSINESS IS GREAT!

There are lots of people who want to buy homes and I’ve found out that most of them don’t listen to the news in the first place. They have no idea what the real estate market is like. All that they know is that they want to buy a house – and I want to help them.

Why don’t you join me. Put down the newspaper, think about all of the successes that you’ve had in the past, and with that positive attitude, go out there and create some more success stories. Continue reading this post

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Posted by: Barry Karch on November 8th, 2007 under Market Trends

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10 Must-Have Technology Tools

A decade ago, technology had very little to do with a Realtor’s® business. Today, however, technology is essential to an agent or broker’s success.

How does one go about choosing the right technology tools?

10 Must Have TEchnology Tools

Without over-paying for the latest trendy gadget, below is a list of 10 devices that all 21st century real estate professionals should use. Based on feedback from HomeGain agents, these devices will help increase your business’ effectiveness, efficiency and competitiveness.

Top 10 Technology Tools for REALTORS®

1. Website

Website is one of the most important marketing tools an agent can have. It’s not just a way to tell potential homebuyers and sellers who you are and what you offer, but it essential for lead generation. How so? If you set up a form on our site, most likely on your home page, the more motivated consumers will provide you with their contact information. And voila, you have a new lead. Set up auto-responder emails to thank a person for visiting your site, give your contact info, and tell them a realistic amount of time when they should expect a return call or email from you. Continue reading this post

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Posted by: Jessica Gopalakrishnan on November 6th, 2007 under Technology, Website Strategies

6 Comments »

Understanding Lead Capture and Conversion

It’s been a fun couple of years watching the real estate world trying to catch on to the realities of the “New” Real Estate and the importance of the Internet.

On a weekly basis I get many phone calls about how agents can maximize their websites and Internet Leads. It still amazes me that most Realtors® do not use the Internet.

Of course if you are using HomeGain’s BuyerLink program you are heading in the right direction.

How many of you have Real Estate Websites? Go ahead, raise your hands! Ok, now how many of you actually get business from your Websites? I don’t see many hands out there. So let’s take a few minutes and look at why that is so.

Lead Capture

I am on the Web probably too much these days to see what the competition is doing. To my joy, they still don’t get it and aren’t doing anything except taking listings and more listings and more listings.

Wow! I must be missing something because the last I looked listings weren’t selling.

Anyway, the Internet, in my mind, is the best way to capture home buyers. Remember, sales is a numbers game and Real Estate is no different. If you want to work, then the Internet is the place to be. Continue reading this post

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Posted by: Mitch Ribak on November 2nd, 2007 under BuyerLink & AIMS, Leads, Online Marketing

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HomeGain’s Next Move to Support Realtors® in a Challenging Market

In response to current and forecasted market conditions, HomeGain has decided to reduce the referral fee for its AgentEvaluator program to 27% for all regular members and to 22% for Platinum and Gold Club members.

The new prices equate to a 10 percent reduction for all of HomeGain’s AgentEvaluator real estate agents and a 12 percent savings for HomeGain’s Platinum and Gold Club agents.

HomeGain’s AgentEvaluator Platinum Club and Gold Club members represent our top performing real estate professionals nationwide.

There are currently 299 Platinum Club members who have earned $125,000 or greater in gross commissions from their HomeGain leads, and 337 Gold Club members who have earned a minimum of $75,000 in gross commissions from their HomeGain leads. Continue reading this post

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Posted by: Louis Cammarosano on November 1st, 2007 under AgentEvaluator, HomeGain

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