Have happy clients? Share the Smiles — with HomeGain!

HomeGain has launched a new campaign for Realtor members, called Share The Smiles, in which real estate agent and broker members can send HomeGain photos of their satisfied clients for publishing on HomeGain.com.

Here’s how it works:

1. Take a photo of your clients in front of their new or sold home. Even include yourself in the photo.
2. Email one photo per client (less than 1MB each in size) up to 5 clients and we’ll post them online for the world to see!
3. Feel free to include the names of your clients (and all your contact info!) and/or a 1-3 sentence review or description for each photo.
4. As a HomeGain member, you’ll receive 25 Max Rewards Points per photo/client!

Submit your photos today!

About Max Rewards Points and see your account balance.

If you don’t know it yet, you soon will understand that real estate is a tough business.  As an independent contractor, no one is watching out for you; except you.  I would like to offer some words of wisdom and advice to the newby Realtors and others that I wish had been given to me back when I started my real estate career five years ago.

Having a real estate business is just like any other business.  You must protect your information including contact lists.  It is tempting to utilize all the tools that your brokerage may offer to stay in touch with clients and do marketing campaigns.

However, you should know that companies may take that information and use it for their own benefit if they choose. If you think your brokerage is above that, I recommend getting something in writing before you use the company products, computer and email.

It is easy enough to avoid the entire issue with a few simple practices:

1. Own your domain name.
2. Have your own website with an independent company that specializes in real estate products to host and maintain it.
3. Have an email address that is not managed by your brokerage.
4. If you want the convenience of a secondary company email, do not give the address to clients or publish the address on any websites.

Continue reading this post

Although HomeGain was not an exhibitor this year at the National Association of Realtors® (NAR) Annual Conference & Expo in San Diego, California, we sent our best representative, Max The HomeGain Gorilla, to greet hundreds of Realtors as they entered the real estate trade show over the weekend.

Did you spot the Max-mobile truck? (See photos below) Let us know if you did!

Max-mobile at the NAR Annual Expo in New Orleans

This week we met with Realtor® survey respondents, home stagers, staging bloggers and members of the press to discuss the results of the HomeGain 2009 Top 12 Home Improvements Survey on HomeGain Radio.

If you didn’t have a chance to attend, listen to it here:

Participant Comments Included:

Stephanie Decker, Staged Homes Marin: “The timing of the results coming out was amazing because I had an office presentation that day and it was very useful information for me to include. It gave me more substance to what I was trying to say and what I am trying to do to help the Realtors. I really appreciate it.”

Lise Desormeaux, RMR Real Estate Marketing: “More people are becoming aware of what needs to be done to market a property these days. I agree with the survey findings that HomeGain has compiled. I’m appreciative as a home stager for this information.”

Gina Vierra, StagedHomes: “When was the data compiled? Where can I find the data?” (answers: October 2009; blog.homegain.com)

News coverage of the October Home Improvement  includes: Continue reading this post

HomeGain.com recently conducted its third nationwide home improvement and home staging Home Sale Maximizer™ survey (previously conducted in 2003 and 2007) to reveal the top 12 low cost*, do-it-yourself (DIY) home improvements for people getting their home ready to sell.

Nearly 1,000 REALTORS® responded to the survey. (See complete survey results)

Referring to the charts below, the top home improvement per region by return on investment (ROI) is:

• Home Staging (West and South)
• Clean and Declutter (East and Mid-West)

Lightening and Brightening is the 2nd most popular home improvement project in all regions that Realtors recommend to home sellers, except for in the Mid-West, where Landscaping takes 2nd place.

By price increase, the top home improvements are:

• West: Updating Kitchen and Home Staging (Tie for $2,500 each average home price increase)
• East: Updating Kitchen (average of $3,500 price increase) followed by Painting Interior Walls and Painting Outside of Home (Tie for $2,500 each in average price increase)
• South and Mid-West: Updating the Kitchen (average of $2,500 price increase)

The top most recommended home improvement Realtors advise their seller clients are:

• West and East: Clean and Declutter (98%)
• South: Clean and Declutter, Lighten and Brighten, Replace or Shampoo Carpets (all tie with 98% recommendations)
• Mid-West: Paint Interior Walls and Replace or Shampoo Carpets (both tie with 99% recommendations)

Complete Regional results are as follows:

Continue reading this post

Last Friday (November 6), President Obama signed legislation into law that both extended the existing $8,000 first time home buyer tax credit and added a new tax credit for some existing home buyers.

Here is a summary of the extended and expanded tax credits:

First time buyer tax credit:

This was extended to May 1, 2010:  A tax credit of 10% of the purchase price of a home, up to $8,000, may be claimed by first-time buyers for the purchase of a primary residence. As long as you are under a binding purchase contract by April 30, 2010 – and close on the transaction before July 1, you can probably claim the credit.

A first-time buyer is defined as someone who has not owned a home in the past three years.

Income limits were increased to $125,000 for singles, $225,000 for married couples filing jointly.

The purchase price of the home can not exceed $800,000.

Existing home owner credit:

If you have lived in your home for five consecutive years out of the last eight years and are buying another primary residence, you may qualify for a tax credit of 10% of the purchase price, up to a maximum of $6,500.

The May 1 / July first time limits apply to the existing buyer credit as well.

The $125,000 / $225,000 income limits and $800,000 max purchase price limits also apply.

The existing home owner credit became effective “on the date of enactment” – November 6.

Of Note: Continue reading this post